<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The Marketer | Australian Marketing News & Events]]></title><description><![CDATA[Aussie marketing news & events based in Perth, Western Australia.]]></description><link>https://www.themarketer.news/news-articles</link><generator>RSS for Node</generator><lastBuildDate>Thu, 30 Jul 2026 07:55:36 GMT</lastBuildDate><atom:link href="https://www.themarketeraustralia.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Room Collective Launches Connecting Women in Media, Marketing and Publishing]]></title><description><![CDATA[The Room Collective, an Australian community for women working across media, marketing and publishing, has launched with a vision to create more opportunities for women to connect, collaborate and grow]]></description><link>https://www.themarketeraustralia.com/post/the-room-collective-launches-connecting-women-in-media-marketing-and-publishing</link><guid isPermaLink="false">6a6ade0acd8d822ee17bdee1</guid><category><![CDATA[Career]]></category><pubDate>Thu, 30 Jul 2026 05:22:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_f1663787781e466c8ef2f58887b17186~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[MARK ANTHONY BRANDS INTERNATIONAL APPOINTS UM AS GLOBAL MEDIA AGENCY OF RECORD]]></title><description><![CDATA[Mark Anthony Brands International has appointed Omnicom Media agency UM as its global media agency of record following a competitive global agency review.]]></description><link>https://www.themarketeraustralia.com/post/mark-anthony-brands-international-appoints-um-as-global-media-agency-of-record</link><guid isPermaLink="false">6a6adc17cd8d822ee17bd930</guid><category><![CDATA[Agency News]]></category><category><![CDATA[Media Agency]]></category><pubDate>Thu, 30 Jul 2026 05:13:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_2132cad1ef384618ad34b1d11b79c9d3~mv2.png/v1/fit/w_1000,h_677,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[Zephyr Agency Launches With Full Service Communications Offering]]></title><description><![CDATA[Media communications agency Zephyr PR and full service marketing agency Revolution Creative Group have announced the launch of Zephyr Agency, a new brand created to bring together their combined expertise across strategic communications, creative solutions and digital services]]></description><link>https://www.themarketeraustralia.com/post/zephyr-agency-launches-with-full-service-communications-offering</link><guid isPermaLink="false">6a69740db324e194e0f420af</guid><category><![CDATA[Agency News]]></category><pubDate>Wed, 29 Jul 2026 03:47:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_f0979e2dba934102b46dfc69c0bd64de~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[Research: Social Media Hijacked the Australian Shopping Journey]]></title><description><![CDATA[The Australian shopping journey has been rewritten. Social media is now driving purchase decisions at scale, fundamentally reshaping how consumers discover, evaluate and buy products and forcing brands to rethink how they go to market.]]></description><link>https://www.themarketeraustralia.com/post/research-social-media-hijacked-the-australian-shopping-journey</link><guid isPermaLink="false">6a66e0b8b59210289e9394d4</guid><category><![CDATA[Published Study/Research]]></category><pubDate>Mon, 27 Jul 2026 04:47:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_ddfe359285e24e3c96d0b2eb3a3ecfbd~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[Runnit Launches to Help Marketing Teams Turn AI into Operational Advantage]]></title><description><![CDATA[Australian technology company, Runnit, has launched an AI-native operations platform designed specifically for marketing teams and creative agencies, enabling them to automate planning, streamline workflows and improve operational efficiency - without sacrificing creative quality]]></description><link>https://www.themarketeraustralia.com/post/runnit-launches-to-help-marketing-teams-turn-ai-into-operational-advantage</link><guid isPermaLink="false">6a66c04eb59210289e933bee</guid><category><![CDATA[Artificial Intelligence]]></category><pubDate>Mon, 27 Jul 2026 02:25:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_71121fbc4d974852bd5145aa455c80b6~mv2.png/v1/fit/w_750,h_967,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[Former Dentsu ANZ Executive Fiona Johnston Joins First Nations-led Business, YarnnUp as MD]]></title><description><![CDATA[First Nations-led business, YarnnUp, has appointed communications leader Fiona Johnston as Managing Director]]></description><link>https://www.themarketeraustralia.com/post/former-dentsu-anz-executive-fiona-johnston-joins-first-nations-led-business-yarnnup-as-md</link><guid isPermaLink="false">6a66be3929f14518d276c924</guid><category><![CDATA[Appointments]]></category><pubDate>Mon, 27 Jul 2026 02:18:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_98645c6b31a34963be37234c2c456bdd~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[The Y Appoints Think HQ for National Brand Platform]]></title><description><![CDATA[Y Australia (formerly YMCA Australia) has appointed positive change agency Think HQ to lead its next national creative platform, following a competitive pitch process]]></description><link>https://www.themarketeraustralia.com/post/the-y-appoints-think-hq-for-national-brand-platform</link><guid isPermaLink="false">6a618fc7b252e37e4d336fe4</guid><category><![CDATA[Branding]]></category><pubDate>Thu, 23 Jul 2026 03:55:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_b1d47ce6ef804a62bd41554729fb49c2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[PHILIPS AVENT PROMISES NO NEW MOTHER HAS TO DO IT ALONE]]></title><description><![CDATA[Philips Avent, a global leader in baby and parenting products, in partnership with We Scout, has launched Love For Mum, an integrated campaign that transforms a powerful consumer insight into storytelling, shopper marketing, retail activation, digital and consumer experience -demonstrating how brand purpose can be brought to life across the entire consumer journey]]></description><link>https://www.themarketeraustralia.com/post/philips-avent-promises-no-new-mother-has-to-do-it-alone</link><guid isPermaLink="false">6a618a77b252e37e4d336068</guid><category><![CDATA[Campaign]]></category><pubDate>Thu, 23 Jul 2026 03:50:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_451a250c197c43f190ffecbb7b866cdb~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[NZs Panhead Unveils New Brand Identity Beer Engineered via Weave]]></title><description><![CDATA[Beer, Engineered. NZs Panhead Unveils New Brand Identity via Weave]]></description><link>https://www.themarketeraustralia.com/post/nzs-panhead-unveils-new-brand-identity-via-weave</link><guid isPermaLink="false">6a6187efb252e37e4d335a3f</guid><category><![CDATA[Alcohol Branding]]></category><category><![CDATA[Branding]]></category><category><![CDATA[Packaging]]></category><pubDate>Thu, 23 Jul 2026 03:27:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_9097e2e9747c446fa61e58085a3ff3a7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[Bloom Digital Named Double Finalist at AMI Marketing Excellence Awards for Third Consecutive Year]]></title><description><![CDATA[Perth-based creative digital marketing agency Bloom Digital has once again been recognised on the national stage, earning finalist nominations in two categories at the Australian Marketing Institute (AMI) Awards for Marketing Excellence]]></description><link>https://www.themarketeraustralia.com/post/bloom-digital-named-double-finalist-at-ami-marketing-excellence-awards-for-third-consecutive-year</link><guid isPermaLink="false">6a60512d5514a6e974a6de34</guid><category><![CDATA[Awards]]></category><pubDate>Wed, 22 Jul 2026 05:16:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_2b6c8eeaf3434506a20ed40e0d38ebfe~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[Dairy Australia Appoints Keep Left to Three-year PR and Influencer Remit]]></title><description><![CDATA[Keep Left has been appointed by Dairy Australia as its PR and influencer agency of record, following a competitive pitch earlier this year]]></description><link>https://www.themarketeraustralia.com/post/dairy-australia-appoints-keep-left-to-three-year-pr-and-influencer-remit</link><guid isPermaLink="false">6a5ef9a63357dd2c7434a4e8</guid><category><![CDATA[Agency News]]></category><category><![CDATA[Appointments]]></category><pubDate>Tue, 21 Jul 2026 04:50:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_2c6fa5a4e5bb42cbab2e2b1455514051~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[Weave Doubles Down on Events with Weave Live]]></title><description><![CDATA[Independent brand agency, Weave, is formalising its long-established events capability, investing in a dedicated specialist division, Weave Live, as client demand for experience-led brand building continues to grow]]></description><link>https://www.themarketeraustralia.com/post/weave-doubles-down-on-events</link><guid isPermaLink="false">6a5ef82e3357dd2c7434a12f</guid><category><![CDATA[Events]]></category><category><![CDATA[Agency News]]></category><pubDate>Tue, 21 Jul 2026 04:45:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_914a7530565e44cba5e4fa57b7f7d524~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[Bench Media Strengthens Strategic Capability Appointing Andrea Samuel as Strategy Lead ]]></title><description><![CDATA[Independent full-service media agency Bench Media has appointed experienced growth strategist Andrea Samuel as Strategy Lead, further strengthening its strategic advisory capabilities as the agency continues its next phase of growth]]></description><link>https://www.themarketeraustralia.com/post/bench-media-strengthens-strategic-capability-appointing-andrea-samuel-as-strategy-lead</link><guid isPermaLink="false">6a5ef707bd30a9e3e57c7590</guid><category><![CDATA[Appointments]]></category><pubDate>Tue, 21 Jul 2026 04:39:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_ae7b0a35ccd04301ad237b7dec9890ad~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[Tracksuit Acquires Hall to Bring AI Visibility Into Brand Tracking and Establishes Executive Team]]></title><description><![CDATA[Hall acquisition expands Tracksuit's brand tracking capabilities while completed executive leadership team positions the company for its next phase of growth]]></description><link>https://www.themarketeraustralia.com/post/tracksuit-acquires-hall-to-bring-ai-visibility-into-brand-tracking-and-establishes-executive-team</link><guid isPermaLink="false">6a5ef4596adee9ecb1627bdb</guid><category><![CDATA[Acquisition]]></category><category><![CDATA[Appointments]]></category><pubDate>Tue, 21 Jul 2026 04:34:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_957fc1bcf06a43c9809be12a5e7601e2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[22-year-old AI Creators Ad is Going to Times Square for the FIFA World Cup 2026™ Final]]></title><description><![CDATA[After more than 20,000 registrations, Max Kaplan’s winning AI-made ad is heading to ExpressVPN’s Times Square Digital Takeover ahead of the FIFA World Cup 2026™ Final]]></description><link>https://www.themarketeraustralia.com/post/22-year-old-ai-creators-ad-is-going-to-times-square-for-the-fifa-world-cup-2026-final</link><guid isPermaLink="false">6a5d9caba93b53fe889735aa</guid><category><![CDATA[Artificial Intelligence]]></category><pubDate>Mon, 20 Jul 2026 04:11:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_dea856a9be3345b185cd4869e8892e21~mv2.png/v1/fit/w_1000,h_677,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[Treasury Wine Estates and Social Soup Launch House of Winefluence]]></title><description><![CDATA[Australia’s first always-on wine creator academy]]></description><link>https://www.themarketeraustralia.com/post/treasury-wine-estates-and-social-soup-launch-house-of-winefluence</link><guid isPermaLink="false">6a5d9ac4a93b53fe88973193</guid><category><![CDATA[Alcohol Branding]]></category><category><![CDATA[Creator Campaign]]></category><pubDate>Mon, 20 Jul 2026 03:55:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_b37284d39a9e4ac0a96b776cfb0fd6d1~mv2.png/v1/fit/w_1000,h_929,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[Kill Boring Dead Launches First Creator-led TikTok Campaign for Cathay Pacific]]></title><description><![CDATA[Social-first creative agency Kill Boring Dead (KBD) launched its first campaign for Cathay Pacific since being appointed earlier this year as creative partner for TikTok-native content]]></description><link>https://www.themarketeraustralia.com/post/kill-boring-dead-launches-first-creator-led-tiktok-campaign-for-cathay-pacific</link><guid isPermaLink="false">6a5d990107012931ee179583</guid><category><![CDATA[TikTok]]></category><pubDate>Mon, 20 Jul 2026 03:48:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_8a5f6714d51041938c1a597850f57261~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[Brands Turn to AI Execution as Time Under Tension Secures Raft of New Clients]]></title><description><![CDATA[AI agency, Time Under Tension, announces a slew of new client wins, including retailers, Miele and Early Settler plus automotive parts manufacturer and distributor, Amotiv]]></description><link>https://www.themarketeraustralia.com/post/brands-turn-to-ai-execution-as-time-under-tension-secures-raft-of-new-clients</link><guid isPermaLink="false">6a5d976007012931ee179256</guid><category><![CDATA[Artificial Intelligence]]></category><pubDate>Mon, 20 Jul 2026 03:40:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6a02f1_efbe9a92a3fd4435991e2870cb4203ff~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketer</dc:creator></item><item><title><![CDATA[Omnicom Media Appoints Andrew Cambridge as CEO of Initiative]]></title><description><![CDATA[Cambridge (Cambo) returns to the agency to lead its next phase of growth, succeeding Jo McAlister, who recently joined Newscorp as GM of StoryX.]]></description><link>https://www.themarketeraustralia.com/post/omnicom-media-appoints-andrew-cambridge-as-ceo-of-initiative</link><guid 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