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Passionate & curious Australian marketers


Grill Wrap: Dav & Cathal Edition
Last Thursday Carma Levene hosted 50+ curious minds to discuss the future of marketing with Dav Tabeshfar & Cathal Mongey

The Marketer
Oct 13 min read
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Grill Wrap: Dav & Cathal Edition
Last Thursday Carma Levene hosted 50+ curious minds to discuss the future of marketing with Dav Tabeshfar & Cathal Mongey

The Marketer
Oct 13 min read


WPP Media Unveils Future of Media 2026: A Connected Ecosystem Influencing Humans and Machines
New Australian trends report reveals a fundamental shift in how influence is created, discovered and converted, as AI becomes a key participant in consumer decision-making

The Marketer
4 minutes ago3 min read


Vodka Cruiser X Crashes an Aussie’s Pre’s with a DJ via Supermassive and 1House
Vodka Cruiser X brought electronic DJ Ben Gerrans home to Australia for one night to swap the club for a more intimate dancefloor

The Marketer
16 minutes ago3 min read


Research: The Next School Leavers Losing Faith in Further Study
The next generation of Australian students is the least convinced that further education is worth it, according to new research from strategic advisory firm Nature, with unemployment at its highest level in almost five years and employers cutting graduate intakes.

The Marketer
1 day ago3 min read


Report: One in Three Consumers are Solo, Brands are Still Designing for Couples
More than one in three people across Australia and Aotearoa New Zealand are not currently in a relationship, yet many brands continue to design products, pricing and communications around couples and nuclear families, according to new research findings from The Research Agency (TRA)

The Marketer
1 day ago3 min read


TAC TURNS THE ROAD INTO ‘THE SHREDMILL’ TO PUT MOTORCYCLE PROTECTIVE GEAR TO THE TEST VIA CLEMENGER BBDO
Created by Clemenger BBDO with FINCH for the TAC and MotoCAP, the road-sized abrasion machine takes motorcycle gear testing out of the lab and directly to real riders across Victoria

The Marketer
1 day ago3 min read


Cathal Mongey Earns Creative Role at Moonsail, Succeeding Departed Joseph Wilkie
Wilkie passes the creative role to Mongey, as he joins VML Canada (or does he?)

The Marketer
1 day ago2 min read


SYDNEY SWINGS INTO ACTION AS SPIDER-MAN: BRAND NEW DAY DRAWS 1500+ FANS TO CIRCULAR QUAY
Last week, Sydney's Circular Quay was transformed as 1500+ fans swung into action to celebrate the home entertainment release of Spider-Man: Brand New Day

The Marketer
1 day ago2 min read


Australia's Leading Marketing Executives to Convene at CMO Summit 2027 in Melbourne
Marcus Evans will host the CMO Summit 2027, an invitation-only forum for senior marketing leaders, on 24–25 February 2027 at the InterContinental Melbourne The Rialto

The Marketer
1 day ago1 min read


38% of Senior Marketers Sign Off AI Strategy Without Human Review
Bench Media's The Confidence Equation report finds 90% of marketing leaders surveyed say decisions have become easier

The Marketer
3 days ago3 min read


The Y Australia Launches Brand Platform ‘It Starts Here’
The Y Australia launches most significant unified national brand platform ‘It Starts Here’, via Think HQ

The Marketer
3 days ago3 min read


Doritos and ReachOut Launch Fiery Purple Blaze for Mental Health Month
PepsiCo Australia and Doritos are continuing their partnership with leading youth mental health organisation, ReachOut, this Mental Health Month, with the launch of Doritos Fiery Purple Blaze

The Marketer
6 days ago2 min read


Moonsail Co-founder Paul Coghlan Embarks on New Nautical-themed Voyage
Paul Coghlan is moving on to Rudder, a new business aimed at helping in-house marketing teams upskill and steer creative from within

The Marketer
7 days ago3 min read


PHD Aotearoa Retains Bunnings Media After Competitive Pitch
Bunnings has reappointed PHD Aotearoa, part of Omnicom Oceania, as its NZ media agency following a competitive review, extending a partnership that has spanned 24 years

The Marketer
Oct 81 min read


Experian Launch Business View with intelligence on more than one million Australian businesses
The company intelligence platform provides access to information on more than one million Australian businesses, helping teams search, assess and monitor companies more efficiently

The Marketer
Oct 72 min read


Work Here For One Hour by Kill Boring Dead Embraces Creativity at Melbourne Fringe Festival
Kill Boring Dead is offering one-hour agency careers as part of Melbourne Fringe

The Marketer
Oct 72 min read


Oh! for OzHarvest Wins at the 2026 Australian Good Design Awards
Oh! for OzHarvest for OzHarvest Ventures received the prestigious award in the Communication Design Print and Packaging category.

The Marketer
Oct 62 min read


Hayley Boneham Launches Longrun, a Strategic Marketing Consultancy
Founded by Boneham following more than 16 years working across agency and client-side marketing roles, Longrun is built on the belief that the problem should determine the solution, not the other way around.

The Marketer
Oct 52 min read


PERTH BEARS BULK UP WITH ZOO FIT PARTNERSHIP
The Perth Bears are shaping up both on and off the field after announcing a multi-year partnership with fitness brand Zoo Fit

The Marketer
Oct 22 min read


Connection Is Protection Launches Today for Mental Health Month
New national research from Relationships Australia NSW has found three key issues affect Australians’ relationships: a skills gap, lack of connection, and delays in seeking help

The Marketer
Oct 13 min read


Wavemaker Expands South Australian Tourism Commission Partnership with Destination Media Win
Wavemaker Australia has been appointed media agency partner for the South Australian Tourism Commission’s Destination media following a competitive review

The Marketer
Oct 12 min read


Four Pillars Gin Unveils New Masterbrand Platform 'Expect Different' by Weave
Award-winning Australian gin brand, Four Pillars Gin has launched a new masterbrand creative platform, 'Expect Different'

The Marketer
Oct 13 min read


electriclime° and BMB & Cheil Agencies Colour in the Concrete for Adidas Originals' Adistar
Global production company electriclime° has partnered with BMB & Cheil Agencies on "Go Beyond the Grey," a new campaign for adidas Originals celebrating the return of the Adistar

The Marketer
Sep 301 min read


Havas Media Strengthens ANZ Leadership with two Senior Appointments
Havas Media Network is expanding its growth and AI-powered performance capabilities across ANZ with two key appointments

The Marketer
Sep 303 min read


ABSOLUT® TABASCO™ Launches Spicy Sydney Harbour Activation
The unmissable media installation launches a broader integrated summer campaign spanning culture, creators, hospitality, retail and digital commerce

The Marketer
Sep 303 min read


KFC ‘boybands’ its Tenders to Make Them Tenderer via Special
“More Tender Than Ever”, a new campaign via Special, introducing its revamped Chicken Tenders and an expanded range of 11 dipping sauces, with a fictional ‘boyband’ process at the centre of the creative

The Marketer
Sep 293 min read


Ronald McDonald House Australia Appoints SIXGUN to Lead SEO Strategy
SIXGUN has added Ronald McDonald House Australia to its client roster, with the independent digital marketing agency appointed to lead the organisation’s SEO strategy

The Marketer
Sep 292 min read


Bench Media promotes Jessica Torstensson to General Manager – Growth
Bench Media, announces the promotion of Jessica Torstensson to General Manager – Growth

The Marketer
Sep 292 min read


67 Winners Announced at the 2026 APAC Effie Awards
The most effective marketing works in the Asia Pacific region were awarded at the 2026 APAC Effie Awards Gala in Singapore, where marketers convened for a night of celebration

The Marketer
Sep 292 min read


Report: Mecca, Sephora Among Beauty Retail Giants Outpaced by Online Marketplaces
Research highlights marketplace growth, as influencers and AI reshape Australia's $2.2 billion beauty ecommerce market

The Marketer
Sep 283 min read


Initiative Announces Senior Appointment: Elle Galipienzo as Head of Impact
Initiative has appointed Elle Galipienzo to the newly expanded role of Head of Impact

The Marketer
Sep 282 min read


AAMI Goes Supernova for AFL Grand Final with Kylie Minogue
The latest instalment of AAMI to the Rescue transforms this year's missing Grand Final match ball into an out-of-this-world, stadium-wide rescue mission, featuring a special appearance from Australian icon Kylie Minogue

The Marketer
Sep 284 min read


LinkedIn: Nearly 9 in 10 Australian B2B Marketers Say Future Growth Depends on Influencing Younger Decision-Makers
LinkedIn: Nearly 9 in 10 Australian B2B Marketers Say Future Growth Depends on Influencing Younger Decision-Makers

The Marketer
Sep 254 min read


COMvergence Unveils H1 2026 Australia New Business Results
WPP Media and its agency Wavemaker lead Australia media agency new business in H1 2026, according to the latest New Business Barometer from COMvergence.

The Marketer
Sep 231 min read


Pinterest Launches New Ad Features
Holiday campaign panic? Pinterest has you covered with new features.

The Marketer
Sep 234 min read


Kill Boring Dead Adds SavourLife and Toscano to Brand Portfolio
SavourLife and Toscano appointed KBD as their social media agency of record following separate competitive pitches

The Marketer
Sep 232 min read


Australian Marketing Institute Announces Lauren Hyde as CEO
The Australian Marketing Institute (AMI) announces the appointment of education and marketing leader Lauren Hyde as its new Chief Executive Officer

The Marketer
Sep 222 min read


Burnet Institute & Hepatitis B Voices Australia Launch “You Can't Get Hep B Here” with Enigma
For Australia’s Chinese and Vietnamese communities, misinformation about hepatitis B can cause stigma and shame for people living with the virus.

The Marketer
Sep 223 min read


Kathryn Weatherlake Elevated to Managing Director of PHD Melbourne
PHD Australia has promoted Kathryn Weatherlake to Managing Director of its Melbourne office, recognising her outstanding leadership

The Marketer
Sep 222 min read


Centacare Launches Respite Foster Care Campaign via SAUCE.
Centacare has launched a new recruitment campaign for Foster and Kinship Carer Week 2026, calling on more South Australians to consider respite foster care.

The Marketer
Sep 222 min read


Mission Australia Thanks Supporters on Annual Gratitude Day
Mission Australia marked World Gratitude Day by thanking its donors for their generous support of the national charity’s efforts to end homelessness and support people across the country experiencing hardship

The Marketer
Sep 212 min read


Pinterest Launches AI Business Assistant for Advertisers
Pinterest is building AI into advertiser workflows with Business Assistant, an AI collaborator in Ads Manager

The Marketer
Sep 182 min read


WPP Media Creates Chief Innovation Officer for Matt Scotton
WPP Media has promoted Matt Scotton to Chief Innovation Officer to create growth opportunities for clients in a rapidly evolving and highly disrupted market

The Marketer
Sep 162 min read


Havas Play Taps iion for New Playable Advertising Offering Across ANZ and APAC
Havas Play, Havas' culture-first agency network specialising in sport, entertainment, gaming and fandom, has partnered with gaming advertising platform iion to give brands across ANZ and APAC

The Marketer
Sep 162 min read


REALMS Launches to Connect Brands to Culture
Former Clemenger, Emotive, M+C Saatchi and McCann leaders launch REALMS to solve marketing’s culture disconnect

The Marketer
Sep 162 min read


Supermetrics Appoints Orange Line to Manage APAC Paid Media
The headline win is global marketing intelligence platform Supermetrics, which appointed Orange Line to manage its paid media activity across Asia-Pacific.

The Marketer
Sep 162 min read


The World's Greatest Ads Are Coming to Australia: ‘La Nuit de l'Advertising’ Lands in Sydney
The Alliance Française de Sydney brings the iconic French cult event to the Hayden Orpheum Picture Palace - one night only, Thursday 22 October

The Marketer
Sep 152 min read


Uber Eats Launches Brand Platform ‘Phew’, via Special
Marking the latest chapter in their nine-year creative partnership, Uber Eats and Special have unveiled a new brand platform, ‘Phew’

The Marketer
Sep 144 min read


The Byline Bureau Launches to Save Journalism from AI
The Byline Bureau launches as Australia's first commercial network built exclusively for journalists, editors and media, giving brands a new way to build authority in the age of AI search

The Marketer
Sep 144 min read
KFC ‘Picklecore’ Campaign Taps into Pickle Obsession via Special
KFC Australia launched a Picklecore campaign via Special to declare; ‘It’s not a garnish. It’s a lifestyle’

The Marketer
Sep 113 min read
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