top of page
The Marketer

Featured
Passionate & curious Australian marketers


Grill The Marketer July Wrap
An epic guest marked our 7th birthday this July. Joining us was Luke Whelan, Co-founder of lifestyle publication Perth is OK! and social agency, Social Meteor.

The Marketer
Aug 42 min read
More


September Grill Guests Announced: Cathal Mongey and Dav Tabeshfar
We know you like talking about marketing, and it's a bit of a weird time in the world - so we thought we'd use our September event to explore the future of the industry here at home

The Marketer
49 minutes ago2 min read


Grill The Marketer July Wrap
An epic guest marked our 7th birthday this July. Joining us was Luke Whelan, Co-founder of lifestyle publication Perth is OK! and social agency, Social Meteor.

The Marketer
Aug 42 min read


Organic Bay Distillery Undergoes Premium Brand Refresh via Peacock Bros.
Peacock Bros., a leading provider of supply chain technology, printing and labelling solutions, partnered with Organic Bay Distillery to deliver a premium packaging transformation

The Marketer
2 days ago3 min read


INVNT Delivers Xerocon Across Two Continents
INVNT APAC Brings Xerocon - an Immersive Brand Experience to Life Across Two Continents

The Marketer
3 days ago3 min read


XPENG Appoints Supermassive as Lead Strategic and Creative Agency for Australia and NZ
Independent agency Supermassive has been appointed by XPENG, the Chinese-born AI-driven mobility company, as its lead strategic and creative agency for Australia and New Zealand

The Marketer
3 days ago2 min read


Havas PLAY Lands MOCCONA Social, Creator and Community
Havas PLAY has been appointed by Jacobs Douwe Egberts (JDE) Australia to lead social strategy, influencer campaigns and community management for MOCCONA

The Marketer
5 days ago2 min read


EDGE Reshapes Leadership Team
Independent agency Edge Marketing (EDGE) has announced five senior promotions as part of a restructure designed to deliver more connected thinking and stronger commercial outcomes

The Marketer
5 days ago2 min read


OMNICOM MEDIA LAUNCHES HEARTS UNITED
In Australia, Hearts & Science will become Hearts United, Mediahub Australia unaffected

The Marketer
Aug 282 min read


Sennheiser Partners with Pattern, Strengthening Performance with AI-Powered Insights
Marketplace expertise and AI-powered intelligence help leading audio brand build a stronger foundation for long-term ecommerce growth

The Marketer
Aug 283 min read


Australia's Best Workplace Three Years Running Macquarie Cloud Services
Macquarie Cloud Services, part of Macquarie Technology Group (ASX: MAQ), has been officially ranked #1 in the small business (30–99 employee) category in the Best Workplaces in Australia 2026 list by Great Place to Work Australia.

The Marketer
Aug 281 min read


OMNICOM MEDIA AUSTRALIA APPOINTS MATT NORTHEY AS HEAD OF EDUCATION AND EXPERIENCE
Omnicom Media Australia announced the appointment of Matt Northey as Head of Education and Experience, strengthening its investment in capability, careers and leadership across the business

The Marketer
Aug 272 min read


ENIGMA & MOBILE MUSTER WIN SBS SUSTAINABILITY CHALLENGE WITH “HOWEVER IT DIES” TVC
Indie Creative and Media Agency Enigma and Mobile Muster, Australia’s world-leading mobile phone recycling program have been named winners of the 2026 SBS Media Sustainability Challenge

The Marketer
Aug 272 min read


Study: 47% of Australians Trust AI Shopping Recommendations More Than Humans
76% of Australians trust AI shopping recommendations as much as or more than advice from a retail sales assistant, according to new research revealing how artificial intelligence is changing the role of retail staff

The Marketer
Aug 263 min read


OMNICOM OCEANIA EXPANDS THE LOOM, WITH SENIOR APPOINTMENTS
The Loom, Omnicom Oceania’s customer growth and brand innovation advisory has appointed Dean Isreb and Annabel Acton as Customer Growth Partners, expanding its leadership team

The Marketer
Aug 252 min read


Opinion: Meta Glasses Privacy Risks Don’t End When Recording Stops
ExpressVPN’s chief research officer has warned privacy risks with Meta AI glasses and alternatives such as Kmart’s don’t end when the recording stops

The Marketer
Aug 241 min read
Is Three Minutes Enough Time to Confess Your Love? Cantopop Star Gareth T Finds Out in New Uber Campaign
Uber and Special have launched a new Hong Kong campaign starring Cantopop singer-songwriter Gareth T, giving him a second chance to finish the love confession his hit song never let him complete

The Marketer
Aug 244 min read


OMNICOM OCEANIA STRENGTHENS INTELLIGENCE OFFERING AS PERCEPTIVE EXPANDS ACROSS ANZ
Omnicom Oceania has today announced the expansion of Perceptive into Australia, extending its intelligence offering across Australia and New Zealand and giving clients easier access to connected insight, expertise and IP

The Marketer
Aug 202 min read


The Adland ARIA is Back
The Australian Recording Industry Association (ARIA) announced return of the ARIA Award for Best Use of an Australian Recording in an Advertisement

The Marketer
Aug 202 min read


Australia’s $183m Offshore Freelance Spend Highlights Opportunity for Experienced Marketing Talent
The partnership comes as EAT’s research, The Silent Exit, reveals the scale of experienced talent leaving Australia’s advertising and media industry, with more than half of exits occurring between the ages of 45 and 54 and involuntary redundancy identified as the leading reason people leave.

The Marketer
Aug 183 min read


‘P.S. Your Breath Stinks’ Launches for TheraBreath by Kill Boring Dead
TheraBreath and social-led creative agency Kill Boring Dead (KBD) are changing that with ‘P.S. Your Breath Stinks’, an irreverent new social campaign designed to get Australians talking about bad breath, by letting TheraBreath do the awkward bit for them.

The Marketer
Aug 174 min read


Bench Media Launches Bench Lens to Help Marketers Extract Insight from Data
Independent full-service media agency Bench Media has launched a new research and audience intelligence offering, solving a growing challenge for marketers: having more data than ever, but not necessarily greater clarity

The Marketer
Aug 173 min read


Samsung Launches Galaxy Z Fold8 Ultra, Fold8, Flip8, Watch Ultra2 and Watch9 in Australia
Samsung Electronics Co., Ltd. announces Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8, Galaxy Watch9, and Galaxy Watch Ultra2 now available in Australia

The Marketer
Aug 176 min read


AIM Declares Devotion to 'Only Music' in Brand Platform via Fenton Stephens
The Australian Institute of Music (AIM) has launched 'Only Music', a new brand platform developed by Fenton Stephens that celebrates the institute’s singular, almost 60-year dedication to music

The Marketer
Aug 132 min read


Nature Promote Lizi Pritchard and John Crowley to Partner
The appointments recognise the significant contribution each has made to the growth of the business, their exceptional leadership, and the impact they continue to deliver for Nature's clients, team and business more broadly.

The Marketer
Aug 112 min read


Report: Australians Are Not One Audience
TRA introduces Aussie Minds - helping brands understand what really drives Australians with a framework of six archetypes

The Marketer
Aug 63 min read


PADC to Open Emergence Creative Collision '26 with The Spaces Between
Perth Advertising & Design Club will open the 2026 Emergence Creative Collision with a panel event held over lunch at The Fire Station Busselton

The Marketer
Aug 52 min read


Edge Marketing Promotes Ben Svikss into Newly Created Operations Director Role
Independent agency Edge Marketing (EDGE) has promoted long-serving executive Ben Svikss to new Operations Director role, as the agency strengthens its operational capability to support continued client success

The Marketer
Aug 52 min read


Tom Kirkham Returns to Omnicom Media to Lead Connected Digital Capabilities
Omnicom Media (OM) Australia has announced the appointment of Tom Kirkham, to the newly created role of Chief Solutions Officer

The Marketer
Aug 42 min read


Melbourne Park Appoints Think HQ as Creative Agency Partner
Positive change agency Think HQ has won the creative services account for Melbourne Park following a competitive pitch, securing a 12-month retainer to deliver strategic and creative support across the state’s premier live events precinct

The Marketer
Aug 42 min read


Weave Builds Personal Brand Architecture for Growth Strategist, Matt Jones
Independent creative agency Weave has unveiled the new brand architecture for keynote speaker, author and brand growth strategist, Matt Jones

The Marketer
Aug 13 min read


MC&V Builds Momentum with We Are Social, Outride and Windsorborn Wins
Just five months after launching, AI-native creative production company MC&V has announced a raft of new business wins, adding We Are Social, US company Outride and Windsorborn to client roster

The Marketer
Aug 12 min read


PERTH BEARS ANNOUNCE MAJOR SPONSORSHIP WITH PENRITE OIL
The Perth Bears have scored another major sponsorship coup with Penrite Oil signing on as the team’s top back jersey sponsor

The Marketer
Aug 12 min read


The Room Collective Launches Connecting Women in Media, Marketing and Publishing
The Room Collective, an Australian community for women working across media, marketing and publishing, has launched with a vision to create more opportunities for women to connect, collaborate and grow

The Marketer
Jul 302 min read


MARK ANTHONY BRANDS INTERNATIONAL APPOINTS UM AS GLOBAL MEDIA AGENCY OF RECORD
Mark Anthony Brands International has appointed Omnicom Media agency UM as its global media agency of record following a competitive global agency review.

The Marketer
Jul 302 min read


Zephyr Agency Launches With Full Service Communications Offering
Media communications agency Zephyr PR and full service marketing agency Revolution Creative Group have announced the launch of Zephyr Agency, a new brand created to bring together their combined expertise across strategic communications, creative solutions and digital services

The Marketer
Jul 293 min read


Research: Social Media Hijacked the Australian Shopping Journey
The Australian shopping journey has been rewritten. Social media is now driving purchase decisions at scale, fundamentally reshaping how consumers discover, evaluate and buy products and forcing brands to rethink how they go to market.

The Marketer
Jul 273 min read


Runnit Launches to Help Marketing Teams Turn AI into Operational Advantage
Australian technology company, Runnit, has launched an AI-native operations platform designed specifically for marketing teams and creative agencies, enabling them to automate planning, streamline workflows and improve operational efficiency - without sacrificing creative quality

The Marketer
Jul 272 min read


Former Dentsu ANZ Executive Fiona Johnston Joins First Nations-led Business, YarnnUp as MD
First Nations-led business, YarnnUp, has appointed communications leader Fiona Johnston as Managing Director

The Marketer
Jul 273 min read


The Y Appoints Think HQ for National Brand Platform
Y Australia (formerly YMCA Australia) has appointed positive change agency Think HQ to lead its next national creative platform, following a competitive pitch process

The Marketer
Jul 231 min read


PHILIPS AVENT PROMISES NO NEW MOTHER HAS TO DO IT ALONE
Philips Avent, a global leader in baby and parenting products, in partnership with We Scout, has launched Love For Mum, an integrated campaign that transforms a powerful consumer insight into storytelling, shopper marketing, retail activation, digital and consumer experience -demonstrating how brand purpose can be brought to life across the entire consumer journey

The Marketer
Jul 233 min read


NZs Panhead Unveils New Brand Identity Beer Engineered via Weave
Beer, Engineered. NZs Panhead Unveils New Brand Identity via Weave

The Marketer
Jul 232 min read


Bloom Digital Named Double Finalist at AMI Marketing Excellence Awards for Third Consecutive Year
Perth-based creative digital marketing agency Bloom Digital has once again been recognised on the national stage, earning finalist nominations in two categories at the Australian Marketing Institute (AMI) Awards for Marketing Excellence

The Marketer
Jul 222 min read


Dairy Australia Appoints Keep Left to Three-year PR and Influencer Remit
Keep Left has been appointed by Dairy Australia as its PR and influencer agency of record, following a competitive pitch earlier this year

The Marketer
Jul 212 min read


Weave Doubles Down on Events with Weave Live
Independent brand agency, Weave, is formalising its long-established events capability, investing in a dedicated specialist division, Weave Live, as client demand for experience-led brand building continues to grow

The Marketer
Jul 212 min read


Bench Media Strengthens Strategic Capability Appointing Andrea Samuel as Strategy Lead
Independent full-service media agency Bench Media has appointed experienced growth strategist Andrea Samuel as Strategy Lead, further strengthening its strategic advisory capabilities as the agency continues its next phase of growth

The Marketer
Jul 212 min read


Tracksuit Acquires Hall to Bring AI Visibility Into Brand Tracking and Establishes Executive Team
Hall acquisition expands Tracksuit's brand tracking capabilities while completed executive leadership team positions the company for its next phase of growth

The Marketer
Jul 213 min read


22-year-old AI Creators Ad is Going to Times Square for the FIFA World Cup 2026™ Final
After more than 20,000 registrations, Max Kaplan’s winning AI-made ad is heading to ExpressVPN’s Times Square Digital Takeover ahead of the FIFA World Cup 2026™ Final

The Marketer
Jul 204 min read


Treasury Wine Estates and Social Soup Launch House of Winefluence
Australia’s first always-on wine creator academy

The Marketer
Jul 202 min read


Kill Boring Dead Launches First Creator-led TikTok Campaign for Cathay Pacific
Social-first creative agency Kill Boring Dead (KBD) launched its first campaign for Cathay Pacific since being appointed earlier this year as creative partner for TikTok-native content

The Marketer
Jul 202 min read


Brands Turn to AI Execution as Time Under Tension Secures Raft of New Clients
AI agency, Time Under Tension, announces a slew of new client wins, including retailers, Miele and Early Settler plus automotive parts manufacturer and distributor, Amotiv

The Marketer
Jul 202 min read
bottom of page
