Australian marketing news & analysis

Havas Play, Havas' culture-first agency network specialising in sport, entertainment, gaming and fandom, has partnered with gaming advertising platform iion to give brands across ANZ and APAC

The headline win is global marketing intelligence platform Supermetrics, which appointed Orange Line to manage its paid media activity across Asia-Pacific.

The Shift 20 Initiative has formalised a partnership with Bus Stop Films, in a move designed to make it easier to meaningfully engage people with disability both in front of and behind the camera

Iconic Australian garage door brand B&D has appointed It’s Friday to develop a new campaign, set to launch soon

Independent agency Supermassive has been appointed by XPENG, the Chinese-born AI-driven mobility company, as its lead strategic and creative agency for Australia and New Zealand

Havas PLAY has been appointed by Jacobs Douwe Egberts (JDE) Australia to lead social strategy, influencer campaigns and community management for MOCCONA

In Australia, Hearts & Science will become Hearts United, Mediahub Australia unaffected

Mark Anthony Brands International has appointed Omnicom Media agency UM as its global media agency of record following a competitive global agency review.

Media communications agency Zephyr PR and full service marketing agency Revolution Creative Group have announced the launch of Zephyr Agency, a new brand created to bring together their combined expertise across strategic communications, creative solutions and digital services

Keep Left has been appointed by Dairy Australia as its PR and influencer agency of record, following a competitive pitch earlier this year

Independent brand agency, Weave, is formalising its long-established events capability, investing in a dedicated specialist division, Weave Live, as client demand for experience-led brand building continues to grow

Havas Media has been appointed as the media agency of record for leading global children’s entertainment company Spin Master after a competitive pitch

Media Tonic Announces Official Rebrand to Jetstream Media and Expands Nationally.

Bonfire named Google Premier Partner in 2026, marking the 10th year the Subiaco Performance Agency has held the status

Bonfire’s move into creative continues with the appointment of Senior Art Director Mike Dann. Award-winning Perth-based performance agency Bonfire has appointed Mike Dann as Senior Art Director.

Stevie returns to Omnicom following three years in a senior leadership role outside the network, after previously spending seven years with Omnicom in leadership positions at PHD Australia.

WPP Media has been named Australia’s top-performing media agency group in the latest COMvergence New Business Barometer

Nature secures dual agency of the year honours as multidisciplinary model gains industry recognition

Perth-based agency Bloom Digital has achieved remarkable recognition, being named a finalist in an impressive ten categories for the upcoming APAC Search Awards 2026.

This integrated model is designed to align brand storytelling, growth strategy, and capital market readiness into a single, cohesive offering, supporting founders through all stages: from early brand and investor narrative development, to funding readiness, growth acceleration, and ultimately, exit planning, to maximise value.