Australian marketing news & analysis

The Room Collective, an Australian community for women working across media, marketing and publishing, has launched with a vision to create more opportunities for women to connect, collaborate and grow

Mark Anthony Brands International has appointed Omnicom Media agency UM as its global media agency of record following a competitive global agency review.

Media communications agency Zephyr PR and full service marketing agency Revolution Creative Group have announced the launch of Zephyr Agency, a new brand created to bring together their combined expertise across strategic communications, creative solutions and digital services

The Australian shopping journey has been rewritten. Social media is now driving purchase decisions at scale, fundamentally reshaping how consumers discover, evaluate and buy products and forcing brands to rethink how they go to market.

Australian technology company, Runnit, has launched an AI-native operations platform designed specifically for marketing teams and creative agencies, enabling them to automate planning, streamline workflows and improve operational efficiency - without sacrificing creative quality

First Nations-led business, YarnnUp, has appointed communications leader Fiona Johnston as Managing Director

Y Australia (formerly YMCA Australia) has appointed positive change agency Think HQ to lead its next national creative platform, following a competitive pitch process

Philips Avent, a global leader in baby and parenting products, in partnership with We Scout, has launched Love For Mum, an integrated campaign that transforms a powerful consumer insight into storytelling, shopper marketing, retail activation, digital and consumer experience -demonstrating how brand purpose can be brought to life across the entire consumer journey

Beer, Engineered. NZs Panhead Unveils New Brand Identity via Weave

Perth-based creative digital marketing agency Bloom Digital has once again been recognised on the national stage, earning finalist nominations in two categories at the Australian Marketing Institute (AMI) Awards for Marketing Excellence

Keep Left has been appointed by Dairy Australia as its PR and influencer agency of record, following a competitive pitch earlier this year

Independent brand agency, Weave, is formalising its long-established events capability, investing in a dedicated specialist division, Weave Live, as client demand for experience-led brand building continues to grow

Independent full-service media agency Bench Media has appointed experienced growth strategist Andrea Samuel as Strategy Lead, further strengthening its strategic advisory capabilities as the agency continues its next phase of growth

Hall acquisition expands Tracksuit's brand tracking capabilities while completed executive leadership team positions the company for its next phase of growth

After more than 20,000 registrations, Max Kaplan’s winning AI-made ad is heading to ExpressVPN’s Times Square Digital Takeover ahead of the FIFA World Cup 2026™ Final

Australia’s first always-on wine creator academy

Social-first creative agency Kill Boring Dead (KBD) launched its first campaign for Cathay Pacific since being appointed earlier this year as creative partner for TikTok-native content

AI agency, Time Under Tension, announces a slew of new client wins, including retailers, Miele and Early Settler plus automotive parts manufacturer and distributor, Amotiv

Cambridge (Cambo) returns to the agency to lead its next phase of growth, succeeding Jo McAlister, who recently joined Newscorp as GM of StoryX.

Australian Recording Industry Association (ARIA) CEO, Annabelle Herd, issued the following statement welcoming the Prime Minister’s commitment to Australian creators