Australian marketing news & analysis

We know you like talking about marketing, and it's a bit of a weird time in the world - so we thought we'd use our September event to explore the future of the industry here at home

Pinterest is building AI into advertiser workflows with Business Assistant, an AI collaborator in Ads Manager

WPP Media has promoted Matt Scotton to Chief Innovation Officer to create growth opportunities for clients in a rapidly evolving and highly disrupted market

Havas Play, Havas' culture-first agency network specialising in sport, entertainment, gaming and fandom, has partnered with gaming advertising platform iion to give brands across ANZ and APAC

Former Clemenger, Emotive, M+C Saatchi and McCann leaders launch REALMS to solve marketing’s culture disconnect

The headline win is global marketing intelligence platform Supermetrics, which appointed Orange Line to manage its paid media activity across Asia-Pacific.

The Alliance Française de Sydney brings the iconic French cult event to the Hayden Orpheum Picture Palace - one night only, Thursday 22 October

Marking the latest chapter in their nine-year creative partnership, Uber Eats and Special have unveiled a new brand platform, ‘Phew’

The Byline Bureau launches as Australia's first commercial network built exclusively for journalists, editors and media, giving brands a new way to build authority in the age of AI search

KFC Australia launched a Picklecore campaign via Special to declare; ‘It’s not a garnish. It’s a lifestyle’

Carlsberg, Asahi Beverages, and Clemenger BBDO have partnered to launch new Somersby Double (8.2%) to the Australian market.

Disinfluencer launches from "I'm not remarkable" to "When will I be famous?" campaign to answer question of what comes next for representation of disabled people

Havas has launched POP Australia, the first origination Centre of Excellence in Asia-Pacific for its AI-powered global craft at scale network Prose on Pixels (POP) and has appointed Raoni Lima as Head of Creative Technology.

ING Australia has announced it will continue its partnership with R U OK?, marking a sixth consecutive year

PHD Australia has appointed David Clugston to the newly created role of Head of Effectiveness, tasked with elevating the agency's evidence and measurement capability

Gaming Is Now Part of Everyday Australian Life, New Havas Study Finds

The Shift 20 Initiative has formalised a partnership with Bus Stop Films, in a move designed to make it easier to meaningfully engage people with disability both in front of and behind the camera

Iconic Australian garage door brand B&D has appointed It’s Friday to develop a new campaign, set to launch soon

Peacock Bros., a leading provider of supply chain technology, printing and labelling solutions, partnered with Organic Bay Distillery to deliver a premium packaging transformation

INVNT APAC Brings Xerocon - an Immersive Brand Experience to Life Across Two Continents