Australian marketing news & analysis

KFC launches KWENCH by KFC® drinks range by performing global hit using the drinks themselves via Special, and It's All You Can Drink About

SentinelOne has launched a two-month campaign across Sydney’s Light Rail and Metro networks as it deepens its focus on Australian government, critical infrastructure and businesses adopting AI

Greater Bank has launched ‘Do Big Things’, a new brand platform created by independent creative agency It’s Friday, debuting with an integrated campaign that brings everyday objects to life

RACV and Special have launched their first campaign together, introducing a new creative platform, As It Should Be, across four of RACV's key products

Created by Clemenger BBDO with FINCH for the TAC and MotoCAP, the road-sized abrasion machine takes motorcycle gear testing out of the lab and directly to real riders across Victoria

The Y Australia launches most significant unified national brand platform ‘It Starts Here’, via Think HQ

Award-winning Australian gin brand, Four Pillars Gin has launched a new masterbrand creative platform, 'Expect Different'

Marking the latest chapter in their nine-year creative partnership, Uber Eats and Special have unveiled a new brand platform, ‘Phew’

Independent creative agency Weave has unveiled the new brand architecture for keynote speaker, author and brand growth strategist, Matt Jones

Y Australia (formerly YMCA Australia) has appointed positive change agency Think HQ to lead its next national creative platform, following a competitive pitch process

Beer, Engineered. NZs Panhead Unveils New Brand Identity via Weave

Freedom and electriclime° have partnered on a new positioning campaign for Jumeirah Al Naseem, the contemporary beachfront destination within Jumeirah Group’s Madinat Jumeirah complex

Independent creative agency It’s Friday has launched a new brand identity for Barker Alumni, marking a major refresh for the school’s alumni community

Peacock Bros. has partnered with Shaws Distillery to produce a premium embellished label for the brand's Shaws Vanilla Vodka

Australian specialty coffee liqueur brand, Grada, unveils bold new packaging design to mark launch of Grada Midnight Decaf

Reminding West Aussies why Chicken Treat has been part of the state’s good times as they enter their 50th year

Fitness First Australia has launched its first major brand campaign since appointing Leo Australia last year, unveiling ‘Let’s Put Fitness First’ - a call to put fitness firmly back on Australia’s agenda.

Coca-Cola Australia has launched a new look for Sydney’s iconic Kings Cross Coke sign, which represents the simple joy of connection

Zeus Street Greek has partnered with Nick Kyrgios and Stryda to launch a limited-edition pita and summer combo that marks the brand’s move into its next stage of growth, following a year of brand and commercial transformation.

It is the first expression of the brand’s new platform ‘Nothing But Net’, a promise of the new standard for local connection.