Australian marketing news & analysis

In a continuation of the highly successful Nature Hates a Tosser platform, the NSW Environment Protection Authority (EPA) has launched a new campaign, with a new perspective and new sea-based character aimed at changing the behaviour of local litterers.

Adelaide-based creative agency SAUCE has launched the second phase of Spot the Harm. Stop the Harm for the Department of Human Services, through the Government Advertising and Insights Hub

Greater Bank has launched ‘Do Big Things’, a new brand platform created by independent creative agency It’s Friday, debuting with an integrated campaign that brings everyday objects to life

RACV and Special have launched their first campaign together, introducing a new creative platform, As It Should Be, across four of RACV's key products

To mark GambleAware Week 2026, the NSW Office of Responsible Gambling has partnered with Think HQ to make the often-unseen impacts of gambling harm visible through a unique lived experience campaign.

Global production company electriclime° has partnered with BMB & Cheil Agencies on "Go Beyond the Grey," a new campaign for adidas Originals celebrating the return of the Adistar

For Australia’s Chinese and Vietnamese communities, misinformation about hepatitis B can cause stigma and shame for people living with the virus.

Centacare has launched a new recruitment campaign for Foster and Kinship Carer Week 2026, calling on more South Australians to consider respite foster care.

KFC Australia launched a Picklecore campaign via Special to declare; ‘It’s not a garnish. It’s a lifestyle’

Carlsberg, Asahi Beverages, and Clemenger BBDO have partnered to launch new Somersby Double (8.2%) to the Australian market.

Uber and Special have launched a new Hong Kong campaign starring Cantopop singer-songwriter Gareth T, giving him a second chance to finish the love confession his hit song never let him complete

Philips Avent, a global leader in baby and parenting products, in partnership with We Scout, has launched Love For Mum, an integrated campaign that transforms a powerful consumer insight into storytelling, shopper marketing, retail activation, digital and consumer experience -demonstrating how brand purpose can be brought to life across the entire consumer journey

At the heart of the campaign is a provocative question: "You don't live on a farm, so why drive a tractor?"

"If you want to create genuine, lasting behaviour change, you can't just drive a branded truck into a town for a day and leave."

Behavioural science informs campaign mechanic that rewards travellers for staying longer rather than simply travelling more

Uber Eats calls upon sports stars and a very unprofessional checkout assistant for latest Ding Dong Deals ANZ campaign

Such is KFC’s dedication to ‘Go Full Chicken’

Uber Eats has just released the latest instalment of their ‘Get Almost, Almost Anything’ campaign, via Special.

New long-term platform marks the start of a new creative chapter for the brand

To celebrate the official launch of the Galaxy S26 series and Galaxy Buds4 series this month, Samsung Electronics Australia hosted a series of exciting activations for customers across the country.