Australian marketing news & analysis

First Nations-led business, YarnnUp, has appointed communications leader Fiona Johnston as Managing Director

Keep Left has been appointed by Dairy Australia as its PR and influencer agency of record, following a competitive pitch earlier this year

Independent full-service media agency Bench Media has appointed experienced growth strategist Andrea Samuel as Strategy Lead, further strengthening its strategic advisory capabilities as the agency continues its next phase of growth

Hall acquisition expands Tracksuit's brand tracking capabilities while completed executive leadership team positions the company for its next phase of growth

Cambridge (Cambo) returns to the agency to lead its next phase of growth, succeeding Jo McAlister, who recently joined Newscorp as GM of StoryX.

Southern Cross Media Group Limited (ASX: SXL) (“SCA”) today announces the appointment of Ms Sylvia Wiggins as an Independent Non-Executive Director, effective immediately

Full-service media agency Mediahub has appointed Kim Dolengowski Head of Strategy, reinforcing their commitment to market-leading strategic thinking Dolengowski will lead Mediahub's strategic offering across the agency's client portfolio, while also joining the agency's senior leadership team. As part of her broader remit, she will work closely with 303 Mediahub in Perth and sister agency 303 in Sydney to further strengthen strategic collaboration. Dolengowski brings more

Havas Media has been appointed as the media agency of record for leading global children’s entertainment company Spin Master after a competitive pitch

Social Soup, Australia and New Zealand’s community-first influence company, has announced the appointment of Emily Green as Director of Partnerships

Omnicom Oceania has appointed strategic communications and corporate reputation specialist Kate Racovolis as Head of Communications

Initiative Australia is announces return of Sarah O’Leary Managing Director of its Melbourne office, bringing back a highly regarded leader at a key time for its Victorian operations

Baiada, one of Australia’s leading poultry businesses and the company behind Lilydale Free Range and Steggles, has announced a new partnership with Omnicom Oceania

Think HQ has appointed Victoria Gehrig as Chief Operating Officer, bringing one of Australia's most experienced agency operations and M&A integration leaders into their national leadership team.

Leading independent brand consultancy, Houston Group, has appointed Amanda Szylo Duncan as Chief Strategy Officer

Following a competitive pitch, consulting-led digital marketing agency Orange Line has announced its appointment by Blueberry, a global retail forex and CFD broker, to lead its SEO, authority building and visibility strategy

OMD Australia announces the promotion of longstanding OMD leader, Thad King, to Chief Planning Officer, joining the National Executive Team

Initiative Australia has grown its leadership team, with two new appointments - Mikayla Ellis as Managing Partner - Sydney, and Samantha Smith as National Head of Marketing

Orange Line announced its appointment by Ashley & Martin, one of Australia and New Zealand’s most recognised hair loss treatment providers, to lead a comprehensive SEO, outreach, and AI visibility program across both markets.

WPP Media has appointed Marcelle Hoyek to lead its EssenceMediacom client portfolio in Sydney, which includes Lion, HBO Max, Uber, Commonwealth Bank, KFC and UPI

UM Australia has announced the appointment of Jessica Lauria as Managing Director, UM Sydney, to accelerate the agency’s next phase of growth and deepen its client partnerships