Australian marketing news & analysis

The campaign brings back beloved comedic actor Akihiro Kakuta in a full-funnel integrated campaign designed to champion everyday value and selection

The Coca-Cola Company announced the completion of a global marketing operating system review.

MIRIMAR, the award-winning creative company founded in Los Angeles in 2019 by Australian brothers John McKelvey and Luke McKelvey, has joined Common Interest, the communications and entertainment group dedicated to building culturally significant brands.

Freedom and electriclime° have partnered on a new positioning campaign for Jumeirah Al Naseem, the contemporary beachfront destination within Jumeirah Group’s Madinat Jumeirah complex

The group expands its geographic reach to introduce world-class expertise in internal communications, sonic branding, and retail design

The Capel Consultancy announces the establishment of Capel Sport – a global sports practice designed to redefine how rights holders and brands navigate the intersection of culture, commerce, and community

Founder-led collective redefines marketing with stability, expertise, and worldwide reach.

Following global communications from Omnicom overnight, Omnicom Oceania today announced a series of local changes across Australia and New Zealand to align with the group’s updated global structure following the completion of the IPG acquisition.

Production house electriclime° has collaborated with PropertyGuru on a moving new brand film.

The European Confederation of Marketing (EMC) Announce Dr. Byron Sharp Awarded Lifetime Achievement Award for Marketing

Take Your Medicine, a new London-based creative music studio and label specialising in electronic and contemporary music, officially launches today.