Australian marketing news & analysis

Independent creative company Special attracts investment partner Waterman Capital to accelerate global growth ambitions

MIRIMAR, the award-winning creative company founded in Los Angeles in 2019 by Australian brothers John McKelvey and Luke McKelvey, has joined Common Interest, the communications and entertainment group dedicated to building culturally significant brands.

PepsiCo Australia and Doritos are continuing their partnership with leading youth mental health organisation,​ ​​ReachOut​, this Mental Health Month, with the launch of Doritos Fiery Purple Blaze

The Perth Bears are shaping up both on and off the field after announcing a multi-year partnership with fitness brand Zoo Fit

ING Australia has announced it will continue its partnership with R U OK?, marking a sixth consecutive year

Motorola - Official Smartphone Partner of the FIFA World Cup 2026™.

As MESHKI scaled its global marketing efforts, maintaining strong returns and efficiency became critical

Bonfire have partnered with the State of Social since its launch in 2018, supporting its growth into one of Australia’s leading conferences for social media, digital marketing, and communications professionals.

Perth Bears Welcome Xpress Freight Management as official partner for 2027

As official hair styling partner, Got2b is hosting its first ever parade float celebrating self‑expression and a wider activation across Mardi Gras

Founder-led collective redefines marketing with stability, expertise, and worldwide reach.

The Perth Bears have today announced a landmark deal with trusted second-hand retailer and personal finance provider Cash Converters for NRL principal partnership.

As Edgell celebrates 100 years of being part of Australian mealtimes, the iconic Australian brand is stepping up to the crease with OMD Create and News Corp with a new content partnership featuring Australian cricketer Alex Carey, in line with the first Ashes Test Series this November. 

Bitdefender, a global cybersecurity leader, announced the extension of its multi-year partnership and collaboration agreement with Scuderia Ferrari HP, the Formula 1 racing division of Ferrari.

Homegrown Western Australian organisations, FRINGE WORLD and Pentanet team up to celebrate local talent and supercharge summer.

This deal for a sleeves sponsor sets a new benchmark in the NRL and will include a significant financial commitment to the club during its non-playing year of 2026.

Rocket joins OpenAI Services Partner program, merging AI models with digital expertise to drive results for Australian SMEs.

Coca-Cola® and Disney have teamed up to launch a limited-edition “Coca-Cola x Star Wars: Refresh Your Galaxy” collection, celebrating Star Wars fandom through exclusive packaging and immersive digital experiences.

Samsung Electronics today announced it is hitting the ground running as a Major Partner of the TCS Sydney Marathon presented by ASICS.

Samsung Electronics Australia is returning as a Major Partner to captivate audiences at Vivid Sydney, this time with its world-class experiential activation, ‘Space to Dream’.