Australian marketing news & analysis

Pinterest is moving into its next phase of programmatic, helping advertisers reach people as they decide what to try, buy and do next

Holiday campaign panic? Pinterest has you covered with new features.

Pinterest is building AI into advertiser workflows with Business Assistant, an AI collaborator in Ads Manager

Netflix leaned into Pinterest Predicts’ Opera Aesthetic trend, using creative that showcased Bridgerton's ornate sets, romantic styling and fashion-led cultural pull to align with a rising appetite for theatrical, romantic and visually rich inspiration from Pinterest users.