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Kill Boring Dead Launches First Creator-led TikTok Campaign for Cathay Pacific
Social-first creative agency Kill Boring Dead (KBD) launched its first campaign for Cathay Pacific since being appointed earlier this year as creative partner for TikTok-native content
The Marketer
Jul 202 min read
80% of Brand TikToks Underperform According to Research from DAIVID
Overall, TikTok content was 9% less likely to generate intense positive emotions than the global average and attracted 2.5% less attention.
The Marketer
Sep 11, 20243 min read
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