Australian marketing news & analysis

The headline win is global marketing intelligence platform Supermetrics, which appointed Orange Line to manage its paid media activity across Asia-Pacific.

Havas has launched POP Australia, the first origination Centre of Excellence in Asia-Pacific for its AI-powered global craft at scale network Prose on Pixels (POP) and has appointed Raoni Lima as Head of Creative Technology.

Knowing your audience is the foundation of successful marketing. Yet in a region as large as APAC, that’s easier said than done. APAC’s cultural, linguistic, and geographical diversity means potential missteps are everywhere. The key to avoiding them is to improve your data strategy.