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Australian marketing news & analysis

Report: One in Three Consumers are Solo, Brands are Still Designing for Couples

Report: One in Three Consumers are Solo, Brands are Still Designing for Couples

Report: One in Three Consumers are Solo, Brands are Still Designing for Couples

More than one in three people across Australia and Aotearoa New Zealand are not currently in a relationship, yet many brands continue to design products, pricing and communications around couples and nuclear families, according to new research findings from The Research Agency (TRA)

The Marketer

2 days ago3 min read

Report: 50% of Australians Identify as Gamers

Report: 50% of Australians Identify as Gamers

Report: 50% of Australians Identify as Gamers

Gaming Is Now Part of Everyday Australian Life, New Havas Study Finds

The Marketer

Sep 73 min read

Report: Australians Are Not One Audience

Report: Australians Are Not One Audience

Report: Australians Are Not One Audience

TRA introduces Aussie Minds - helping brands understand what really drives Australians with a framework of six archetypes

The Marketer

Aug 63 min read

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