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Research: 85% of Australians Would Switch Retailers if AI Finds a Better Deal
New Manhattan Associates research reveals how AI could challenge retailer loyalty
The Marketer
Oct 283 min read
Research: Brand Communities Fail to Connect with Consumers
New Social Soup research reveals untapped opportunity for brands to connect with consumers.
The Marketer
May 293 min read
Research: Is the Marketing Funnel Turning into a Fork?
New research from strategic research consultancy 5D has found that the way consumers choose service brands is changing faster than most marketing strategies can keep up with, and that the single biggest predictor of how people make purchasing decisions is no longer demographics, attitudes or intent. It is how many times they have made the decision before.
The Marketer
May 283 min read
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