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Research: Humans Beat Paid Media at FMCG New Product Trials
People drive six times more new product trial than paid ads - new Social Soup research guides FMCG marketers
The Marketer
15 hours ago3 min read
Social Soup Signs Amazon Blink and Ring, Australian Red Cross Lifeblood and H2coco
Social Soup signs three new brands for creator-led programs
The Marketer
3 days ago2 min read
Kill Boring Dead Adds SavourLife and Toscano to Brand Portfolio
SavourLife and Toscano appointed KBD as their social media agency of record following separate competitive pitches
The Marketer
Sep 232 min read
Treasury Wine Estates and Social Soup Launch House of Winefluence
Australia’s first always-on wine creator academy
The Marketer
Jul 202 min read
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