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Research: Social Media Hijacked the Australian Shopping Journey
The Australian shopping journey has been rewritten. Social media is now driving purchase decisions at scale, fundamentally reshaping how consumers discover, evaluate and buy products and forcing brands to rethink how they go to market.
The Marketer
3 days ago3 min read
Dairy Australia Appoints Keep Left to Three-year PR and Influencer Remit
Keep Left has been appointed by Dairy Australia as its PR and influencer agency of record, following a competitive pitch earlier this year
The Marketer
Jul 212 min read
Treasury Wine Estates and Social Soup Launch House of Winefluence
Australia’s first always-on wine creator academy
The Marketer
Jul 202 min read
Emily Green Joins Social Soup as Director of Partnerships
Social Soup, Australia and New Zealand’s community-first influence company, has announced the appointment of Emily Green as Director of Partnerships
The Marketer
Jun 201 min read
Research: Half of Aussie Creators Leave Deals on the Table
Research: Half of Aussie Creators Leave Deals on the Table due to bad Briefs
The Marketer
May 262 min read
Anchor Partners With Sky And Miss Polly’s Kitchen To Flip The Script On Influencer Marketing
Anchor has partnered with Sky and creator Polly Markus of Miss Polly's Kitchen to launch a new culinary campaign that brings influencer-led cooking content into premium broadcast environments
The Marketer
Feb 213 min read
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