Australian marketing news & analysis

TRA introduces Aussie Minds - helping brands understand what really drives Australians with a framework of six archetypes

In an increasingly unpredictable world, people are actively creating stability through rituals, and brands can play a meaningful but carefully defined role within them, according to new research from The Research Agency (TRA).

The Research Agency (TRA) has appointed Ben Farnsworth as Sales Director, reporting to Managing Partner, Australia, Terri Hall, Farnsworth