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Report: One in Three Consumers are Solo, Brands are Still Designing for Couples
More than one in three people across Australia and Aotearoa New Zealand are not currently in a relationship, yet many brands continue to design products, pricing and communications around couples and nuclear families, according to new research findings from The Research Agency (TRA)
The Marketer
Oct 143 min read
Report: Australians Are Not One Audience
TRA introduces Aussie Minds - helping brands understand what really drives Australians with a framework of six archetypes
The Marketer
Aug 63 min read
Rituals are Reshaping how Brands Earn Relevance in Everyday Life, new Study via The Research Agency Reveals
In an increasingly unpredictable world, people are actively creating stability through rituals, and brands can play a meaningful but carefully defined role within them, according to new research from The Research Agency (TRA).
The Marketer
May 273 min read
The Research Agency Appoint Senior Team to Accelerate Growth of Brand Tracking Capability
The Research Agency (TRA) has appointed Ben Farnsworth as Sales Director, reporting to Managing Partner, Australia, Terri Hall, Farnsworth
The Marketer
Apr 163 min read
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