Experian Launch Business View with intelligence on more than one million Australian businesses
The company intelligence platform provides access to information on more than one million Australian businesses, helping teams search, assess and monitor companies more efficiently
Data and technology company Experian has launched Experian Business View, a company intelligence platform designed to help organisations search, research, assess and monitor Australian businesses more efficiently.
Business View is the next evolution of Company360, combining the trusted company intelligence customers rely on today with a redesigned experience, broader data coverage and new functionality.
Built on trusted Australian business data
Business View is underpinned by trusted Australian business data and provides access to information on more than one million Australian private and public businesses. Company profiles include details such as growth and risk indicators, employee size, ANZSIC industry classification, ACN and ABN, alongside up to 10 years of financial reports, where available. By bringing company intelligence into a single platform, Business View is designed to reduce manual research and help organisations identify opportunities, evaluate risk and make more informed commercial decisions.
“Organisations rely on trusted company intelligence to make decisions that affect growth, risk, sales, finance, research and market strategy. However, that information is often spread across fragmented sources, manual research and disconnected workflows,”
said Steve Philpotts, Managing Director, Experian Marketing Services.
“We hear this directly from customers, and Business View is designed to close that gap. With access to information on more than one million Australian businesses, it brings company profiles, financial information, ownership links and director details together in one place, helping teams find and act on what they need more efficiently.”
Business View includes AI List Builder, advanced search and filtering capabilities that allow users to explore Australian companies and develop targeted business lists based on criteria they define.
Once a business is identified, users can review its profile, explore available financial information, understand ownership and linkage information, and compare it with selected peers or ANZSIC groups. Planned monitoring functionality, subject to launch timing and subscription entitlements, is intended to help users track companies of interest over time.
“Company360 has supported Australian organisations with company intelligence for many years, and Business View is the next step in that journey,”
said Andrew Rudd, Director – Product, Propositions, and Data Strategy.
“Customers told us they wanted a platform that’s easier to navigate, faster to search and better suited to the way teams research, assess and monitor businesses. Business View has been built to respond directly to that feedback.”
Business View is built for teams across sales, account management, marketing, finance, risk, analytics and research who need to understand and monitor Australian businesses.
Existing Company360 customers include consulting firms, financial institutions, telecommunications providers, and universities.