Longrun Launches Workshop Series for Marketers
Longrun Consulting has launched a workshop series for marketers bringing practical, in-person professional development to the Perth market across marketing and leadership topics
The series will feature standalone workshops throughout the year, each focused on a different challenge or capability relevant to marketers and designed to combine practical learning with real-world application.
Longrun Founder & Principal Consultant Hayley Boneham said the series was created to provide marketers with access to focused professional development that goes beyond traditional presentations and one-off industry events.
“There are so many areas of marketing that we’re expected to understand and continually develop as our roles evolve. I wanted to create a series where we can take one of those areas, give it proper attention and make the session genuinely useful for the people in the room.”
The first workshop in the series, Marketing Leadership & Influence, will be held in Perth in December and is designed for marketing managers and experienced marketing professionals looking to progress into more senior roles.
The half-day workshop will explore commercial thinking, stakeholder management and influence, and persuasive communication and difficult conversations.
Boneham said the inaugural topic was selected because the transition into more senior marketing roles brings challenges that extend beyond marketing expertise.
“As you move into more senior roles, success is about more than your marketing expertise. How you think, influence and lead becomes increasingly important."
“Marketing Leadership & Influence is about giving people the opportunity to work on those skills in a practical way and apply them to the types of situations they’re increasingly likely to encounter.”
The workshop will use practical exercises and business scenarios rather than a presentation-led format, with places limited to support discussion and participation.
Further workshops covering different marketing topics will be added to the Longrun workshop series in 2027.
Marketing Leadership & Influence
Date: 3 December 2026
Time: 8:30am – 12:30pm
Venue: Venture @1260
