OMNICOM OCEANIA STRENGTHENS INTELLIGENCE OFFERING AS PERCEPTIVE EXPANDS ACROSS ANZ

Omnicom Oceania has today announced the expansion of Perceptive into Australia, extending its intelligence offering across Australia and New Zealand and giving clients easier access to connected insight, expertise and IP

As part of the move, Hall & Partners will transition to the Perceptive brand across ANZ. This forms part of Omnicom Oceania’s broader investment in Omnicom Intelligence, a connected capability that brings together local and global data, research, technology and proprietary IP into a single, integrated system spanning research and insight, market intelligence, analytics, audience and identity, decisioning, activation and measurement.

Together with Quantum Market Research, also part of Omnicom Intelligence, the businesses bring more than 65 specialists across government, social, commercial and consumer research, creating one of the region’s most comprehensive research and consumer intelligence capabilities. 

The Omnicom Intelligence capability is delivered through a team of more than 150 specialists across Perceptive, Quantum, Omnicom Media's intelligence units and TRKKN, underpinned by Acxiom's data and identity capabilities, which help clients connect data, build addressable audiences, activate across channels and link activity to measurable growth.

Perceptive helps clients turn complex business, customer and market signals into decisions that drive growth. Jo Brockhurst has been appointed Managing Director of Perceptive Australia, bringing additional leadership to the business as it enters its next phase. 

Imogen Randell, who has successfully led both Hall & Partners Australia and Quantum Market Research will step back from day-to-day operations to work with key clients in a senior advisory role, while Daniel Shaw will continue to lead Perceptive across Australia and New Zealand as CEO, alongside his role leading Omnicom Oceania's Intelligence unit. 

Hall & Partners and Perceptive clients will continue to work with the experts they know, while gaining easier access to the intelligence, tools, data and IP available across Omnicom Oceania through Omnicom Intelligence.

Omnicom Oceania CEO Nick Garrett said:

“Our client partners need clarity on what matters, confidence in the decisions they are making and access to intelligence that can move at the speed of business. Perceptive strengthens our ability to bring that to clients across Australia and New Zealand, backed by the scale and connected capability of Omnicom Oceania.” 

Perceptive CEO Daniel Shaw

Perceptive CEO Daniel Shaw said:

“The expansion of Perceptive gives our client partners a clearer front door into Omnicom Intelligence. By combining human understanding with identity, decisioning, activation and measurement, we can turn more signals into better decisions – and better decisions into measurable business growth. The ambition is simple: help clients cut through complexity, understand what matters and move with conviction.”