We Scout Strengthens Team to Grow Integrated Offering
Independent communications agency We Scout has strengthened its team, hiring Loreen Tischler as Senior Account Director and Natalee Paric as Account Manager
The new appointments follow a strong year for the independent agency as it builds out its offering across earned, social, content and experiences.
The appointments reflect We Scout’s continued investment in its team and capabilities as brands increasingly look for ideas that travel, connecting earned media, creators, content and culture to build relevance and earn attention.
Tischler joins We Scout with nearly a decade of experience spanning in-house communications, startups, PR and creative agencies. Her cross-sector background brings a blend of strategic communications, reputation management and creative campaign development, with a focus on travel and technology sectors.
Tischler will bring that mix of strategy and creativity to We Scout’s client partnerships and said the opportunity to join was driven by the agency’s client partners, its founders’ approach to leadership and growth, and its ambition to shape how brands earn attention.
“What excites me is the opportunity to bring together different ways of thinking about communications. Building reputation now takes something broader: creative, earned ideas that work across every channel. We Scout understands that what cuts through for brands keeps changing, and it’s built to change with it.”
Paric joins as Account Manager, adding further capacity to the agency’s growing team. Having worked across in-house and multiple large agencies, including Edelman and Ogilvy, she specialises in media relations, creator relations and integrated campaigns across beauty, lifestyle, tech and travel.
“It has been great to hit the ground running and work alongside We Scout’s client partners, as a part of their team. I get to work across everything: media, creators, content and experience. Because we sit so close to our clients, you’re working on their brand from the inside, which is where the best ideas come from.”
said Paric.
We Scout was founded by Lori Susko and Annabelle Jones in 2019 and has partnered with brands including BetaShares, the National Rugby League (NRL), Renault Australia, Philips Avent, Mudgee Region Tourism and Lounge Lovers.
Lori Susko, Co-Founder of We Scout, said the appointments would support the agency’s continued growth while preserving the approach that has shaped its business.
“We’ve always worked best when we’re trusted to be an extension of our clients’ teams, and that takes people who can think strategically and roll up their sleeves. Loreen and Natalee both do that really well.”
said Susko.
“Being independent means we can move quickly and make every investment work harder for our clients, which matters more than ever right now. Annabelle and I are founders beyond We Scout too and so having the right team in place is really important to us. Building new ventures keeps us close to how brands, technology and audiences are shifting, and that thinking feeds straight back into the work we do for clients.”
“Loreen brings a real understanding of communications from both the agency and client side, and Natalee brings strong media and creator experience. We’re really pleased to welcome them both.”
With a growing team, We Scout continues to do what it does best: helping brands tell stories with substance, and earning them the attention they deserve.
