Australian marketing news & analysis

New Manhattan Associates research reveals how AI could challenge retailer loyalty

SentinelOne has launched a two-month campaign across Sydney’s Light Rail and Metro networks as it deepens its focus on Australian government, critical infrastructure and businesses adopting AI

While digital, tech and creative agencies continually look for the biggest growth opportunities externally, the most significant are more likely to be internal - as long as AI acts as a coherent accelerator rather than a driver of systemic chaos, according to new research.

The Byline Bureau launches as Australia's first commercial network built exclusively for journalists, editors and media, giving brands a new way to build authority in the age of AI search

Havas has launched POP Australia, the first origination Centre of Excellence in Asia-Pacific for its AI-powered global craft at scale network Prose on Pixels (POP) and has appointed Raoni Lima as Head of Creative Technology.

Marketplace expertise and AI-powered intelligence help leading audio brand build a stronger foundation for long-term ecommerce growth

76% of Australians trust AI shopping recommendations as much as or more than advice from a retail sales assistant, according to new research revealing how artificial intelligence is changing the role of retail staff

Just five months after launching, AI-native creative production company MC&V has announced a raft of new business wins, adding We Are Social, US company Outride and Windsorborn to client roster

Australian technology company, Runnit, has launched an AI-native operations platform designed specifically for marketing teams and creative agencies, enabling them to automate planning, streamline workflows and improve operational efficiency - without sacrificing creative quality

After more than 20,000 registrations, Max Kaplan’s winning AI-made ad is heading to ExpressVPN’s Times Square Digital Takeover ahead of the FIFA World Cup 2026™ Final

AI agency, Time Under Tension, announces a slew of new client wins, including retailers, Miele and Early Settler plus automotive parts manufacturer and distributor, Amotiv

Australian Recording Industry Association (ARIA) CEO, Annabelle Herd, issued the following statement welcoming the Prime Minister’s commitment to Australian creators

Two-thirds of Australians are willing to use an AI-only service from a brand, but only if it costs less and works better than what they get now.

Rumblings, an Australian-founded AI platform is launching to help brands understand what’s changing in culture, and what to actually do about it.

As artificial intelligence changes how work is created, the traditional agency model is facing increasing pressure

Pattern, a leader in accelerating brands on global ecommerce marketplaces by leveraging proprietary technology and AI, announced the launch of two new tools designed to facilitate and measure brand discovery through emerging AI platforms

Contentful deepens commitment to ANZ with local entity, regional leadership, and enterprise-ready digital experience platform

Payper, New Zealand’s only results-based PR agency, has today launched New Zealand’s first dedicated AI press release builder.

When Indigenous rapper Adam Briggs said this to a Senate committee in September, he captured something essential about creativity: it's rooted in peoples’ lived experiences.

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