Australian marketing news & analysis

The Byline Bureau launches as Australia's first commercial network built exclusively for journalists, editors and media, giving brands a new way to build authority in the age of AI search

Havas has launched POP Australia, the first origination Centre of Excellence in Asia-Pacific for its AI-powered global craft at scale network Prose on Pixels (POP) and has appointed Raoni Lima as Head of Creative Technology.

Australian technology company, Runnit, has launched an AI-native operations platform designed specifically for marketing teams and creative agencies, enabling them to automate planning, streamline workflows and improve operational efficiency - without sacrificing creative quality

Two-thirds of Australians are willing to use an AI-only service from a brand, but only if it costs less and works better than what they get now.

As artificial intelligence changes how work is created, the traditional agency model is facing increasing pressure

Pattern, a leader in accelerating brands on global ecommerce marketplaces by leveraging proprietary technology and AI, announced the launch of two new tools designed to facilitate and measure brand discovery through emerging AI platforms