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Research: Social Media Hijacked the Australian Shopping Journey
The Australian shopping journey has been rewritten. Social media is now driving purchase decisions at scale, fundamentally reshaping how consumers discover, evaluate and buy products and forcing brands to rethink how they go to market.
The Marketer
3 days ago3 min read
Kill Boring Dead Launches First Creator-led TikTok Campaign for Cathay Pacific
Social-first creative agency Kill Boring Dead (KBD) launched its first campaign for Cathay Pacific since being appointed earlier this year as creative partner for TikTok-native content
The Marketer
Jul 202 min read
Omnicom Oceania Appoints Daniel Klug as Director of New Media
Omnicom Oceania has announced the appointment of Daniel Klug to the newly created role of Director of New Media
The Marketer
Oct 10, 20252 min read
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