Australian marketing news & analysis

Pinterest is moving into its next phase of programmatic, helping advertisers reach people as they decide what to try, buy and do next

The State of Social Index asks the people running social what they spend monthly including ads. It also asks whether social is one person's whole job or part of someone's, whether a documented strategy exists, how often teams use AI tools and what is holding social back.

The Australian shopping journey has been rewritten. Social media is now driving purchase decisions at scale, fundamentally reshaping how consumers discover, evaluate and buy products and forcing brands to rethink how they go to market.

Social-first creative agency Kill Boring Dead (KBD) launched its first campaign for Cathay Pacific since being appointed earlier this year as creative partner for TikTok-native content

Omnicom Oceania has announced the appointment of Daniel Klug to the newly created role of Director of New Media