Australian marketing news & analysis

KFC launches KWENCH by KFC® drinks range by performing global hit using the drinks themselves via Special, and It's All You Can Drink About

Independent creative company Special attracts investment partner Waterman Capital to accelerate global growth ambitions

The campaign brings back beloved comedic actor Akihiro Kakuta in a full-funnel integrated campaign designed to champion everyday value and selection

RACV and Special have launched their first campaign together, introducing a new creative platform, As It Should Be, across four of RACV's key products

Marking the latest chapter in their nine-year creative partnership, Uber Eats and Special have unveiled a new brand platform, ‘Phew’

KFC Australia launched a Picklecore campaign via Special to declare; ‘It’s not a garnish. It’s a lifestyle’

Uber and Special have launched a new Hong Kong campaign starring Cantopop singer-songwriter Gareth T, giving him a second chance to finish the love confession his hit song never let him complete

At the heart of the campaign is a provocative question: "You don't live on a farm, so why drive a tractor?"

Such is KFC’s dedication to ‘Go Full Chicken’

Uber Eats has just released the latest instalment of their ‘Get Almost, Almost Anything’ campaign, via Special.

New long-term platform marks the start of a new creative chapter for the brand

In the latest instalment of the ‘Can’t Do That if You’re Driving’ campaign, retro games turned downtime into playtime in in partnership with EssenceMediacom, Livewire and Special.