Australian marketing news & analysis

The State of Social Index asks the people running social what they spend monthly including ads. It also asks whether social is one person's whole job or part of someone's, whether a documented strategy exists, how often teams use AI tools and what is holding social back.

In an increasingly unpredictable world, people are actively creating stability through rituals, and brands can play a meaningful but carefully defined role within them, according to new research from The Research Agency (TRA).