Blank Theory Wins Best in Show at 2026 Davey Awards

The Melbourne agency took the top global prize for the Kindness4Kids website

Melbourne digital agency Blank Theory has won Best in Show across the entire website category at the 2026 Davey Awards, announced today. The international top honour recognises the agency’s comprehensive, pro bono website development for Kindness4Kids, a local not-for-profit supporting Australian children facing hardship.

Blank Theory built the charity's brand identity and digital presence from the ground up, securing three additional Gold awards for Copywriting, Best Visual Appeal - Aesthetic, and Charitable Organisation Website. The overhaul delivered immediate wins, driving a 64 per cent increase in overall donations and unlocking large corporate contributions, including $10,000 lump sums.

"We are absolutely thrilled by this global recognition, but the real reward is the tangible surge in funding for Aussie kids,"

said Sam Roshan, Blank Theory Managing Director.

"It proves that when you apply clever, data-driven design, the commercial impact is undeniable."

The partnership has evolved far beyond a standard agency brief. Demonstrating extraordinary dedication to the charity’s long-term success, three Blank Theory team members have formally joined the Kindness4Kids board to provide ongoing marketing leadership, strategic guidance, and technical support.

"Our team poured their hearts into this pro bono project, treating Kindness4Kids with the exact same strategic rigour we apply to our biggest enterprise clients,"

Roshan added.

"Seeing our crew step up to join the board shows how deeply we care about ensuring this cause continues to thrive."

From Jess Corfield, Kindness4Kids Founder:

"With over 6,000 charities online in Australia, to be chosen speaks to the amazing precision and creativity from Blank Theory. Who would have thought our little charity could achieve such wondrous heights!"