Edge Marketing Promotes Ben Svikss into Newly Created Operations Director Role

Independent agency Edge Marketing (EDGE) has promoted long-serving executive Ben Svikss to new Operations Director role, as the agency strengthens its operational capability to support continued client success

As Operations Director, Svikss will oversee the systems, processes and operational frameworks that support EDGE’s performance marketing, SEO, web development, creative and video production teams. His focus will be on streamlining the way teams work together, removing operational friction and ensuring the agency continues to deliver consistently high-quality outcomes as it grows.

The creation of the role reflects EDGE’s commitment to investing in infrastructure that enables both its people and clients to evolve. By strengthening operational leadership, the agency is better positioned to respond to increasingly complex client needs, improve collaboration across disciplines and deliver work more efficiently and effectively.

Having spent the past decade at EDGE, Svikss brings wide experience to the role, having previously led teams across design, paid media and SEO operations. His cross-functional expertise gives him a deep understanding of the agency's capabilities, workflows and opportunities to drive greater efficiency and collaboration.

Edge Marketing CEO Rohan Dwyer said the appointment was about building a business designed for long-term success rather than simply supporting short-term growth.

Dwyer said:

"Every business reaches a point where future growth depends less on working harder and more on building a business that's designed to perform consistently and evolve with the changing landscape."

"That's what this appointment is about. Ben understands every part of our business and has a unique ability to bring people, process and technology together.

"It's about getting the right people on the bus and making sure they're in the right seats. When that happens, the business performs better, our people do their best work and, most importantly, our client’s benefit."

"Ben's appointment is an important step in that journey,"

he concluded.

Svikss said the new role presented an opportunity to build on the strong operational foundations already in place while ensuring the agency continues to evolve alongside its clients' needs.

"Having worked across multiple parts of the business over the past 10 years, I've seen firsthand what enables great work and where the biggest opportunities exist to make our teams even more effective,"

he said.

"My focus is on creating an environment where our specialists can do their best work, collaboration happens naturally and our clients experience a seamless, consistently high standard of delivery."

"As EDGE continues to grow strong operational foundations will be critical to help us scale without compromising the quality or agility our clients value."

Svikss’ appointment marks the first in a series of strategic leadership appointments EDGE will announce over the coming weeks as it invests in building a more scalable, collaborative and high-performing agency.