Nature Promote Lizi Pritchard and John Crowley to Partner
- The Marketer

- Aug 11
- 2 min read
Strategic advisory firm Nature has announced the promotion of Lizi Pritchard and John Crowley to Partner
The appointments recognise the significant contribution each has made to the growth of the business, their exceptional leadership, and the impact they continue to deliver for Nature's clients, team and business more broadly.

Lizi joined Nature seven years ago as part of the launch of the Sydney office and has played an influential role in building the business into one of Australia's leading independent advisory firms.
Alongside growing and leading some of Nature's largest client partnerships, Lizi has been instrumental in guiding the business to become, and subsequently be recertified as, a Certified B Corporation. Her influence extends well beyond Sydney, helping shape Nature's culture, values and long-term direction.
John joined Nature four years ago following an accomplished career across the UK and Australia with organisations including TLE and Fifth Dimension. He brings deep expertise in customer strategy and experience, particularly in service industries, and leads a number of key client accounts in Sydney, growing existing relationships and establishing new ones. John has played an important role in developing areas of Nature's intellectual property and supporting the continued growth of the broader business.
Both Lizi and John have consistently demonstrated outstanding commercial leadership, an unwavering commitment to clients, and a genuine passion for developing people. Trusted advisers to Nature's clients, builders of high-performing teams, and contributors to the evolution of the business, they embody the leadership qualities that define Nature's partnership.
James Jayesuria, Partner and Managing Director of Nature in Sydney, said:
“Lizi and John have both made an extraordinary contribution to Nature's success, not only through the work they deliver for our clients, but through the way they lead our people and shape our culture. They are exceptional leaders, deeply committed to helping our business continue to evolve."
"Their promotions to Partner are incredibly well deserved, and I'm excited to see the impact they'll have as they help us lead Nature into its next chapter."
Lizi said:
“Being part of Nature's growth and watching our team and client relationships thrive over the past seven years has been exceptionally rewarding. I'm thrilled to step into the partnership and look forward to building on the great momentum we've created together."
John said:
“Nature's growth has always been about more than the work, it's about the people and the standards we hold ourselves to. I couldn't be more excited by the opportunity to keep pushing things forward alongside such great colleagues and clients."
The promotions reflect Nature's continued investment in leadership and recognise the important role Lizi and John will play in shaping the future of the business across Sydney and the broader national partnership.



