PHD Aotearoa Retains Bunnings Media After Competitive Pitch

Bunnings reappointed PHD Aotearoa, part of Omnicom Oceania, as its NZ media agency extending a 24 year partnership

The renewed appointment reflects the ongoing strength of a relationship built on shared successes and a commitment to future growth. Over 24 years, the partnership has continued to evolve alongside changing customer behaviours, local and global conditions and business priorities, demonstrating an enduring ability to deliver value through every stage of Bunnings’ growth in NZ.

Over that time, PHD Aotearoa has built a rare depth of understanding of Bunnings, that accumulated knowledge, built over decades rather than years, remains one of the partnership's greatest strengths.

Abby Parkin, CEO, PHD Aotearoa, Omnicom Oceania, said:

“Our partnership with Bunnings has endured because we've continued to evolve and challenge the work we produce together.:

“We're incredibly proud of our 24-year partnership with Bunnings and grateful for the confidence they've continued to place in our team. The pitch process gave us a great opportunity to reflect on all that we’ve achieved together and time to build a vision for what’s to come,”

adds Parkin.

Bunnings is represented by PHD on both sides of the Tasman, giving the retailer the benefits of a connected ANZ media approach with local insight and understanding. This enables greater strategic alignment, faster sharing of insights and innovations, and consistent planning, while preserving locally led perspectives that reflect the unique dynamics of each country.

The result is a more connected approach that helps Bunnings maximise the impact and efficiency of its media investment across the region.