Australian marketing news & analysis

New Manhattan Associates research reveals how AI could challenge retailer loyalty

ARIA releases new polling from RedBridge Group that shows four in five Australians don't support changing copyright laws for big tech

Calls and Texts No Longer the Main Use for Mobile Phones for Most Young Aussies, Samsung Research Find

While digital, tech and creative agencies continually look for the biggest growth opportunities externally, the most significant are more likely to be internal - as long as AI acts as a coherent accelerator rather than a driver of systemic chaos, according to new research.

The State of Social Index asks the people running social what they spend monthly including ads. It also asks whether social is one person's whole job or part of someone's, whether a documented strategy exists, how often teams use AI tools and what is holding social back.

Have your say and help shape a mentally healthier creative industry

New Australian trends report reveals a fundamental shift in how influence is created, discovered and converted, as AI becomes a key participant in consumer decision-making

The next generation of Australian students is the least convinced that further education is worth it, according to new research from strategic advisory firm Nature, with unemployment at its highest level in almost five years and employers cutting graduate intakes.

More than one in three people across Australia and Aotearoa New Zealand are not currently in a relationship, yet many brands continue to design products, pricing and communications around couples and nuclear families, according to new research findings from The Research Agency (TRA)

Bench Media's The Confidence Equation report finds 90% of marketing leaders surveyed say decisions have become easier

New national research from Relationships Australia NSW has found three key issues affect Australians’ relationships: a skills gap, lack of connection, and delays in seeking help

Research highlights marketplace growth, as influencers and AI reshape Australia's $2.2 billion beauty ecommerce market

LinkedIn: Nearly 9 in 10 Australian B2B Marketers Say Future Growth Depends on Influencing Younger Decision-Makers

Gaming Is Now Part of Everyday Australian Life, New Havas Study Finds

76% of Australians trust AI shopping recommendations as much as or more than advice from a retail sales assistant, according to new research revealing how artificial intelligence is changing the role of retail staff

TRA introduces Aussie Minds - helping brands understand what really drives Australians with a framework of six archetypes

The Australian shopping journey has been rewritten. Social media is now driving purchase decisions at scale, fundamentally reshaping how consumers discover, evaluate and buy products and forcing brands to rethink how they go to market.

Two-thirds of Australians are willing to use an AI-only service from a brand, but only if it costs less and works better than what they get now.

The AARON Awards has released AARON Signals 2026, a new global report exploring the creative, operational and cultural shifts reshaping advertising and brand storytelling in the AI era

New Social Soup research reveals untapped opportunity for brands to connect with consumers.