Australian marketing news & analysis

Leading trans-Tasman agency Tonic Communications has been appointed to lead the Australian launch of the world's first collaborative AI property decision making platform, myhomii

New Manhattan Associates research reveals how AI could challenge retailer loyalty

SentinelOne has launched a two-month campaign across Sydney’s Light Rail and Metro networks as it deepens its focus on Australian government, critical infrastructure and businesses adopting AI

ARIA releases new polling from RedBridge Group that shows four in five Australians don't support changing copyright laws for big tech

While digital, tech and creative agencies continually look for the biggest growth opportunities externally, the most significant are more likely to be internal - as long as AI acts as a coherent accelerator rather than a driver of systemic chaos, according to new research.

The State of Social Index asks the people running social what they spend monthly including ads. It also asks whether social is one person's whole job or part of someone's, whether a documented strategy exists, how often teams use AI tools and what is holding social back.

The next generation of Australian students is the least convinced that further education is worth it, according to new research from strategic advisory firm Nature, with unemployment at its highest level in almost five years and employers cutting graduate intakes.

Bench Media's The Confidence Equation report finds 90% of marketing leaders surveyed say decisions have become easier

Havas Media Network is expanding its growth and AI-powered performance capabilities across ANZ with two key appointments

Pinterest is building AI into advertiser workflows with Business Assistant, an AI collaborator in Ads Manager

The Byline Bureau launches as Australia's first commercial network built exclusively for journalists, editors and media, giving brands a new way to build authority in the age of AI search

Havas has launched POP Australia, the first origination Centre of Excellence in Asia-Pacific for its AI-powered global craft at scale network Prose on Pixels (POP) and has appointed Raoni Lima as Head of Creative Technology.

Marketplace expertise and AI-powered intelligence help leading audio brand build a stronger foundation for long-term ecommerce growth

76% of Australians trust AI shopping recommendations as much as or more than advice from a retail sales assistant, according to new research revealing how artificial intelligence is changing the role of retail staff

Just five months after launching, AI-native creative production company MC&V has announced a raft of new business wins, adding We Are Social, US company Outride and Windsorborn to client roster

Australian technology company, Runnit, has launched an AI-native operations platform designed specifically for marketing teams and creative agencies, enabling them to automate planning, streamline workflows and improve operational efficiency - without sacrificing creative quality

Hall acquisition expands Tracksuit's brand tracking capabilities while completed executive leadership team positions the company for its next phase of growth

AI agency, Time Under Tension, announces a slew of new client wins, including retailers, Miele and Early Settler plus automotive parts manufacturer and distributor, Amotiv

Australian Recording Industry Association (ARIA) CEO, Annabelle Herd, issued the following statement welcoming the Prime Minister’s commitment to Australian creators

Two-thirds of Australians are willing to use an AI-only service from a brand, but only if it costs less and works better than what they get now.