Australian marketing news & analysis

Just five months after launching, AI-native creative production company MC&V has announced a raft of new business wins, adding We Are Social, US company Outride and Windsorborn to client roster

Australian technology company, Runnit, has launched an AI-native operations platform designed specifically for marketing teams and creative agencies, enabling them to automate planning, streamline workflows and improve operational efficiency - without sacrificing creative quality

Hall acquisition expands Tracksuit's brand tracking capabilities while completed executive leadership team positions the company for its next phase of growth

AI agency, Time Under Tension, announces a slew of new client wins, including retailers, Miele and Early Settler plus automotive parts manufacturer and distributor, Amotiv

Australian Recording Industry Association (ARIA) CEO, Annabelle Herd, issued the following statement welcoming the Prime Minister’s commitment to Australian creators

Two-thirds of Australians are willing to use an AI-only service from a brand, but only if it costs less and works better than what they get now.

Pi combines active sensors, automated action loops, and 77T+ proprietary data points to identify new opportunities and accelerate brand growth

Following a competitive pitch, consulting-led digital marketing agency Orange Line has announced its appointment by Blueberry, a global retail forex and CFD broker, to lead its SEO, authority building and visibility strategy

Orange Line announced its appointment by Ashley & Martin, one of Australia and New Zealand’s most recognised hair loss treatment providers, to lead a comprehensive SEO, outreach, and AI visibility program across both markets.

Rumblings, an Australian-founded AI platform is launching to help brands understand what’s changing in culture, and what to actually do about it.

As artificial intelligence changes how work is created, the traditional agency model is facing increasing pressure

Omnicom Oceania has appointed David Gatt as Managing Director, Marketing Operations & Ecosystem Design

Pattern, a leader in accelerating brands on global ecommerce marketplaces by leveraging proprietary technology and AI, announced the launch of two new tools designed to facilitate and measure brand discovery through emerging AI platforms

Manhattan Associates revealed its top predictions for Australia’s retail and supply chain sectors in 2026, signalling a year where AI advances, real-time fulfilment expectations, and the evolution of unified commerce will fundamentally reshape how retailers operate.

Australia’s retail media audio platform strengthens uptime and scalability across 17,000 stores

Payper, New Zealand’s only results-based PR agency, has today launched New Zealand’s first dedicated AI press release builder.

Leading global provider of AI-driven human capital management (HCM) solutions for frontline workforces, announces the appointment of Cameron Partridge as Chief Growth Officer (CGO)

Cristiano Ronaldo just announced his investment into Perplexity AI, giving it another boost in mainstream popularity and propels yet another round of celebrity ambassadorship in the world of the AI wars. Ronaldo brings mainstream credibility to an AI search engine challenging Google and ChatGPT. But can celebrity backing actually move the needle? What does this partnership reveal about how AI companies are shifting from features to accessibility?

WPP Media has been named Australia’s top-performing media agency group in the latest COMvergence New Business Barometer

When Indigenous rapper Adam Briggs said this to a Senate committee in September, he captured something essential about creativity: it's rooted in peoples’ lived experiences.