Australian marketing news & analysis

The Australian shopping journey has been rewritten. Social media is now driving purchase decisions at scale, fundamentally reshaping how consumers discover, evaluate and buy products and forcing brands to rethink how they go to market.

Two-thirds of Australians are willing to use an AI-only service from a brand, but only if it costs less and works better than what they get now.

New research reveals Australians prioritise convenience online, but many still want shopping experiences that feel more exciting, relevant and emotionally engaging

While Australians remain cautious about big-ticket spending due to cost-of-living pressures, easing interest rates are beginning to lift confidence and create opportunities for retail recovery.