Australian marketing news & analysis

ARIA releases new polling from RedBridge Group that shows four in five Australians don't support changing copyright laws for big tech

Calls and Texts No Longer the Main Use for Mobile Phones for Most Young Aussies, Samsung Research Find

While digital, tech and creative agencies continually look for the biggest growth opportunities externally, the most significant are more likely to be internal - as long as AI acts as a coherent accelerator rather than a driver of systemic chaos, according to new research.

The State of Social Index asks the people running social what they spend monthly including ads. It also asks whether social is one person's whole job or part of someone's, whether a documented strategy exists, how often teams use AI tools and what is holding social back.

The next generation of Australian students is the least convinced that further education is worth it, according to new research from strategic advisory firm Nature, with unemployment at its highest level in almost five years and employers cutting graduate intakes.

Bench Media's The Confidence Equation report finds 90% of marketing leaders surveyed say decisions have become easier

New national research from Relationships Australia NSW has found three key issues affect Australians’ relationships: a skills gap, lack of connection, and delays in seeking help

The Australian shopping journey has been rewritten. Social media is now driving purchase decisions at scale, fundamentally reshaping how consumers discover, evaluate and buy products and forcing brands to rethink how they go to market.

Two-thirds of Australians are willing to use an AI-only service from a brand, but only if it costs less and works better than what they get now.

New research reveals Australians prioritise convenience online, but many still want shopping experiences that feel more exciting, relevant and emotionally engaging

While Australians remain cautious about big-ticket spending due to cost-of-living pressures, easing interest rates are beginning to lift confidence and create opportunities for retail recovery.